Did you start reading our ultimate marketing guide and stop? Way too much info? Or perhaps you got some of the concepts but there’s just so many different things to do that you don’t know where to start? When it comes to marketing, the best results are generated through consistent efforts. Especially with online marketing … Read more
It’s now been a week since England has been allowed to return to rugby and it’s been great to see all the photos and videos of clubs returning to training and people getting back to the sport they love. Lots of clubs are reporting increased numbers at their sessions. I imagine that a lot of … Read more
If you’ve been a member of a community rugby club for more than about twenty minutes then you’ve almost certainly been a part of a discussion which starts “Imagine if we won the lottery/EuroMillions/found a millionaire…” If you’ve been on the committee of a community rugby club, you probably have this conversation at least once … Read more
One of the key drivers for establishing this blog was to try and achieve cut-through. That is to give you information that can help you out quickly and efficiently. When it comes to Player Recruitment, this post is it. Your Players are your Most Powerful Recruiters. If you do nothing else with Player Recruitment, then … Read more
Every club wants to believe that they’re welcoming, right? I can’t imagine there’s a club out there who would proudly state “we are not a welcoming club!” However, it can be difficult to see ourselves from an outsider’s perspective. In this article, we’ll take a look at some of the reasons why clubs aren’t as … Read more
How easy is it for people to find you? Normally when someone asks this question, we instantly think of physical location. I’ve definitely travelled to some tough-to-find rugby grounds in my time! But I’m wondering how easy it would be to find out information about your club and to join it. Especially if I was … Read more
One of the challenges in marketing your rugby club is creating high quality content that your audience can engage with. Images tend to get more engagement than simple text posts – they’re also more likely to get seen as someone scrolls through their feed as they stand out more. Designing and creating high quality images … Read more
If you’re looking to get more players into your rugby team then hosting a recruitment event can be a great way to do this. I’ve put together some of my top tips from running recruitment events, both to start new teams and to help grow existing teams. 1. Get Your Marketing Right We’ve got a … Read more
With the news last week that competitions aren’t going to restart until January at the earliest, a lot of people are wondering what to do with their players over the next few months. In this post, I want to share some of the things that we’ve been doing – some of which are in their … Read more
After an extended off-season thanks to COVID-19, rugby has moved to Stage D of its return to play model which means that we can now have regular training sessions, albeit with some changes from the norm. Although we’re still some way from fixtures returning, the time we have now allows us to spend more time … Read more